Food trucks are a source of ethnically diverse, and gourmet street foods, with concentrations of various trucks at regular times and places. Notable grocery stores, which often focus on locally-grown organic produce, include the Rainbow Grocery Cooperative and Bi-Rite Market. Johnny Kan opened one of the first modern Chinese restaurants, in Chinatown in 1953.
The city is the birthplace of the local variety of sourdough bread, the Mission burrito, and steam beer. Fisherman’s Wharf has served local specialty Dungeness crab for decades. Food companies include Anchor Brewing Company, Boudin Bakery, the Ghirardelli Chocolate Company.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.